“Lalique” is a brand that embodies the creative spirit and passion of René Lalique, a renowned French jewelry artist. It is not just a name-borrowing
but also a brand philosophy of the delicate beauty and creative detail that René Lalique sought. Starting from the perspective of an “artist and father,”
this brand contains a philosophy to convey authenticity through small but high-quality products. Depending on the brand’s
direction of focusing on the product itself, the visual identity is also structured to act as an auxiliary factor that makes the product’s
quality stand out. The logo lettering design is designed with sophisticated and understated typography to suit Lalique’s sensibilities,
and is optimized to highlight modern formations and brand-specific identities. This redesign has increased the readability and
consistency of the brand, allowing it to deliver a more reliable impression to customers.
2018 ~ 2025
Client / Atelier vinn Inc.
Logo & Visual Identity Renuwal Development
