brand identity, signage, graphic design development
The Busan kimbap brand, Gobong Kimbap, aims to distinguish itself from other similar
brands in the market by launching a new identity. Initially, we planned to introduce
Gosura as a light sub-brand, but if it gains a strong foothold in the market, we will fully integrate it into the main brand,
absorbing its core identity. The brand name and key story structure have already
been established, allowing us to now focus on image branding.
2016. Jun
client / gobong kimbab
brand identity, sign, graphic design development
