VISUAL IDENTITY DESIGN , SINAGE, INTERIOR & ETC

Cafe Urban-afford is envisioned as an urban sanctuary nestled within
the city center, occupying a small, unassuming space between the
gray facades of surroundingbuildings. the core design emphasizes
a modern, chic, and minimalist aesthetic—striking a balance
between simplicity and sophistication. this small yet tranquil space
offers a reprieve for the modern individual, creating an ambiance
that feels complete without the need for excessive decoration.

However, the initial concept faced challenges during
the design process, as some interior companies misunderstood
the intended vision. this required a re-evaluation of the design,
where we focused on refining textures and scales to bring
the concept back in line. by unifying and simplifying elements,
we were able to renew the space, enhancing its modern appeal
while staying true to the minimalist ethos.

cafe urban-afford sticker
facade signage
a protruding sign

2016. SEP
client / Cafe Urban-afford
Visual identity, sign, Interior design & ETC development