BRAND RENUWAL DEVELOPMENT
Atelier Vinn proposes a new café culture tailored to evolving lifestyles, with a focus on young generations and modern families.
This brand renewal marks a departure from the previous dynamic image, redefining the brand with a concise and trend-forward identity that enhances clarity and consistency in brand messaging.
The redesigned logotype, based on an elegant serif typeface, delivers a refined and balanced impression with restrained minimalism and soft sophistication.
The symbol and logotype are organically integrated into a flexible brand system with diverse variations, enabling seamless application across multiple media and touchpoints.
As a leading local franchise brand, Atelier Vinn continues to grow with the community—offering thoughtfully designed spaces and emotionally resonant experiences that elevate everyday moments.
2018 – 2021
Client / Atelier Vinn Inc.
Brand Renuwal
/ Visual Identity, Signage, Print Design & ETC Development
